A: Birds are born to be living on the sunlight, light is an essential aspect of poultry environment. When managing a healthy, productive flock, getting the lighting conditions right could be more important that you think. In understanding why lighting is important in poultry production, it is necessary to look at the birds' biological make-up that they see differently from human being. On the other hand, like humans, poultry's lives revolve around a regular day-and-night cycle. It is a normal cycle that is so important for brids because it drives things like immune function and growth rate and reproductive hormones. Learn more about the ARTIPRO, you will learn more about the secrect of poultry lighting.